Postcard for Seattle
The World Cup is coming. Prove what it books — to the ratepayers funding you.
Six FIFA World Cup matches and up to 750,000 visitors land in Seattle in June. The STIA’s 60+ assessed hotels — and an 11-member ratepayer board — will ask exactly what those marketing dollars produced. Postcard answers with numbers a board can open and audit: your GA4, your ad accounts, real booking handoffs, public lodging-tax receipts. No modeled location panels.
What the ratepayer board sees today vs. what it could see
Today: modeled dashboards
- Visitation modeled from phone-location panels the board cannot audit
- Campaign ROI graded by the vendors who sold the media
- No live booking layer — interest leaks to OTAs with zero attribution
- No measurement of how Seattle appears in AI answers, where trip planning now starts
With Postcard
- Every STIA dollar tracked campaign → click → booking → lodging-tax receipt
- World Cup lodging impact isolated as an auditable event study, hotel by hotel
- Book Direct handoffs on visitseattle.org — guests land on member hotels’ own engines, 0% commission
- Beacon tracks Seattle’s answer share for World Cup and leisure prompts across ChatGPT, Gemini, Perplexity and Google AI
Three modules, tuned to Seattle
The ratepayer report that audits itself
Verified spend and cost-per-booking for every channel, tied to the city’s own lodging-tax receipts — built for an 11-member board that approves your budget.
750,000 fans, zero OTA leakage
Live rates and availability for STIA hotels on your own site during the Cup — every direct booking attributed to the campaign that drove it.
Win the AI answer for June
“Where should I stay for the World Cup in Seattle?” is being asked right now. Beacon shows whether you’re the answer — and how to become it.
A live working session with your data, before June.
30 minutes. We connect read-only to GA4 and one campaign, and put the first auditable number on the table.
Book a working sessionTour the client portal