Postcard for San Diego

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Postcard for San Diego

You promise ratepayers $31 for every $1. Make it a number they can audit.

The Tourism Marketing District allocates $50M a year from assessed hoteliers, on the strength of a modeled 31:1 return. Postcard rebuilds that claim as a floor your ratepayers can verify line by line — assessment dollars → campaigns → real bookings → TOT receipts — and adds the AI-answer layer nobody is measuring.

$50.47M
FY2026 TMD allocation from assessed hotels with 70+ rooms — $47.9M of it flowing to the Tourism Authority.
Source: SDTMD FY26 report of activities
31:1
the claimed return per marketing dollar — a modeled figure ratepayers must take on faith.
Source: SDTMD public statements
6.8M
hotel room-night goal for FY26. Every night that books direct and attributable strengthens next year’s assessment case.
Source: SDTMD FY26 goals

What assessed hoteliers see today vs. what they could see

Today: take the model’s word

  • ROI claims built on visitor-spend multipliers no hotelier can inspect
  • Location-panel analytics measure trips after the decision — not what your marketing caused
  • No direct-booking layer — demand generated with TMD dollars converts on OTAs at 15–25% commission
  • No view of how San Diego shows up when travelers ask AI — car-free trips, Baja logistics, shoulder season

With Postcard

  • An auditable ROI floor: assessment → campaign → click → booking → TOT receipt, sourced at every step
  • Every ratepayer hotel sees the direct bookings the district delivered to them, by name
  • Stay puts live rates for 1,200+ member properties on sandiego.org — direct, 0% commission
  • Beacon benchmarks answer share against Anaheim, Phoenix and Palm Springs every night

Three modules, tuned to San Diego

Ledger

The Report of Activities, auditable

Your annual report currently cites modeled returns. Ledger produces the same report with every number linked to its source system — ready for the city council and every ratepayer.

Stay

1,200 hotels, one booking layer

Guests searching sandiego.org book direct with the property — the member keeps the guest and the commission, the district keeps the attribution.

Beacon

The gaps are specific

“San Diego without a car.” “Tijuana day trip.” “September deals.” Travelers ask AI these exact questions — Beacon shows where you’re absent and how to fix it.

A working session before the next Report of Activities.

Bring one campaign. We’ll rebuild its ROI as an auditable chain, live, in 30 minutes.

Book a working sessionTour the client portal
Public figures cited from San Diego Tourism Marketing District FY2026 reporting and coverage. Postcard is independent: we sell no media and take no booking commission.