Postcard for Florida
An $80M appropriation deserves evidence the legislature cannot argue with.
VISIT FLORIDA defends its budget in Tallahassee every single year. Modeled ROI studies invite modeled skepticism. Postcard gives the statewide program — and all 62 partner DMOs — one platform where every claim traces to a source: verified spend, real direct bookings, bed-tax receipts, and Florida’s share of AI travel answers.
What Tallahassee sees today vs. what it could see
Today: modeled ROI, annual fight
- Economic-impact multipliers legislators openly question in committee
- County DMOs each buying separate black-box analytics — 62 subscriptions, zero shared ground truth
- Campaign demand converting on OTAs, invisible to the state’s attribution
- No statewide answer-share measurement while AI reshapes how 143M visitors plan
With Postcard
- One auditable chain for appropriations testimony: campaign → booking → bed-tax dollars, sourced
- A statewide co-op: every partner DMO gets a portal seat and its own verified numbers — at a fraction of 62 separate contracts
- Stay handoffs across 4,900+ lodging members — direct, commission-free, attributed
- Beacon tracks Florida’s answer share nightly against Texas, California and the Carolinas
Three modules, tuned to the Sunshine State
Built for the committee room
When a senator asks “how do you know?”, every number on the page opens to its source. That is a different conversation than defending a multiplier.
The whole state, booking direct
From The Breakers to an Islamorada resort — live rates on official destination sites, guests handed to the property’s own engine.
Florida’s AI blind spot
“Florida beyond the theme parks.” “Old Florida small towns.” The state wins the cliché prompts and vanishes on the growth ones. Beacon maps and fixes that.
One platform. Sixty-two destinations. Every number auditable.
A working session with one partner DMO’s data is enough to see it. 30 minutes.
Book a working sessionTour the client portal