Beacon — AI-Answer Visibility

Postcard BeaconAI-answer visibilityLive demo · Leavenworth, WA

When travelers ask AI about your region — are you the answer?

Beacon runs your destination’s most valuable traveler questions against ChatGPT, Google AI Overviews, Perplexity and Gemini every night, and records whether you appear, where you rank, and which source got the citation. It is the layer of visibility no incumbent analytics platform measures.

Answer share · 50 tracked prompts
34%
▲ +6 pts vs June
Nightly prompt runs
Citations won
17 of 50
leavenworth.org cited directly in 11
Assistant response logs
Average position when mentioned
2.4
of destinations named per answer
Parsed answer rank
High-value coverage gaps
9
prompts where you never appear
Gap detector

Answer share by assistant

share of tracked prompts where the destination is named · July 2026
ChatGPT
42%
Google AI Overviews
38%
Perplexity
31%
Gemini
24%
Gemini is the weak spot — it leans on structured data and fresh reviews, both fixable. See the plan below.

Tracked prompts — where you win and where you vanish

Traveler promptResultCited source
best christmas towns in the USNamed · all 4 assistantsleavenworth.org
bavarian village washington stateNamed · #1 everywhereleavenworth.org
oktoberfest alternatives to munichNamed · 3 of 4third-party blog
washington fall foliage road tripsAbsent · 0 of 4competitor DMOs
small town girls trip pacific northwestAbsent · 0 of 4travel listicles
where to see snow near seattleNamed · 2 of 4reddit thread
christmas market weekend trip ideasNamed · 3 of 4leavenworth.org
dog friendly mountain towns washingtonAbsent · 0 of 4rover.com blog

Make your town AI-legible — the fix list

Machine-readable fact layer

llms.txt plus structured fact pages: lodging counts, events, seasons, driving times — the raw material assistants quote.

Shipped
Event schema markup

schema.org Events across the festival calendar so AI Overviews can cite dates directly from you.

In progress
Prompt-shaped FAQ pages

Pages that answer the exact gap prompts — fall foliage routes, dog-friendly stays, girls-trip itineraries.

In progress
Citation outreach

Get named in the listicles and Reddit threads assistants actually cite for your gap prompts.

Queued
Review freshness signals

Recent-review velocity on lodging and events — the ranking input Gemini weighs most.

Queued
Methodology: demo shows sample July 2026 data in the exact shape produced by Beacon’s nightly runs: 50 destination-relevant prompts, 4 assistants, answers parsed for destination mentions, rank and cited sources. Prompt set is customized per destination from GA4 queries, Search Console and seasonal calendars. Beacon is a module of the Postcard platform.